A complete overhaul of how HSDA communicates, publishes, and shows up — built from the chapter floor up.
The national feed broadcasts down instead of amplifying up. Chapters are doing real work and the national platform is posting text graphics nobody sends to their friends. Content that doesn't get shared doesn't reach non-followers. And non-followers are the whole point.
Real organizing runs on real resources. We're eliminating the gap between national and local — money, materials, and tools go directly to the front lines, especially in red districts where progressive students fight alone.
Overhauling the national feed from static text graphics to a living, chapter-powered content machine. Instagram likes are down 15% industry-wide — originality and community are the only way through.
Building real PR infrastructure — not just posting, but pitching. Local press coverage of chapter wins is how HSDA becomes real to parents, administrators, and elected officials.
Our most underused asset. A student columnist pipeline, rapid op-ed series, and real distribution into school libraries and journalism databases so it reaches beyond the people who already follow us.
Training the next generation of communicators — bootcamps on public speaking, media training, op-ed writing, and digital organizing. Real Zoom roundtables, not cold automated emails.
A full student columnist pipeline, 48-hour rapid op-eds, and distribution into school libraries and teacher curricula. No more publishing into the void.
High schoolers review local politicians like Yelp. Funny, shareable, impossible to ignore.
Live crowd-sourced map of every chapter, color-coded by activity. Makes the movement visible.
End-of-semester Spotify Wrapped for each chapter. Shareable and bragworthy.
One piece of bad legislation becomes the semester villain. Track it. Meme it. Defeat it.
Politicians called out with their own old tweets and flip-flops. Receipts-based.
Toolkit for getting HSDA messaging into school announcements. Zero ad spend.
Current events analysis with a horoscope wrapper. Absurd. Extremely readable.
Chapters earn points for organizing wins. Live leaderboard. Trophy at year end.
Full 30-day audit begins. Instagram Broadcast Channel goes live for rapid mobilization.
150+ assets open to all chapters. Mic Drop Mondays launches. 3 Reels per week from here on.
First micro-grants out. 10 regional survival guides published for red-zone chapters.
Revamped format live. Teen Takes begins. Open applications for chapter columnists.
Chapters submit their best content — top picks go national. 10 monthly roundtables kick off.
Every chapter gets their Wrapped. National scorecard published. Strategy adjusted for semester 2.